It may not have earned itself a place among the exceptional installations at this year’s Frieze Sculpture Park, but a towering statue of actor Jeff Goldblum is creating a sensation in London.

Celebrating 25 years of the blockbuster hit Jurassic Park, the 7.6m high statue of the Hollywood star as Dr Ian Malcolm will be in place on London’s south bank until Thursday 26 July 2018. Reclining by London’s Tower Bridge in the iconic bare-chested pose that Goldblum’s character made famous, the statue has lured crowds of fans of Steven Spielberg’s 1993 sci-fi dinosaur film.

The 25 foot long and 150kg heavy effigy was planted by NowTV to mark Jurassic Park’s anniversary. Since it appeared on Wednesday (18 July), swarms of tourists have gathered to take the perfect selfie. The pose struck by Dr Ian Malcolm, a chaos theory expert, has inspired countless memes and become a trademark for Goldblum. Recently, the actor confirmed the legendary shirtless scene was unscripted.

While it might not cater to the more refined tastes of sculpture-loving Frieze enthusiasts, at least one Twitter user has decided “#jurassicjeff” is “officially London’s best sight seeing [sic] attraction”.